These women will NEVER stop flaunting their assets in G-string bathers (2024)

The G-string bathers so common in Latin America and Europe have well and truly hit Australia's shores - with brightly coloured thongs a staple on most beaches.

But with teenage girls opting for the barely-there bottoms, FEMAIL spoke to several women at Sydney's famed Bondi Beach about why they choose to forego the brief in favour of the cheeky cuts - and what social media platform has helped the trend gain interest.

Ruby Cooper and Maddie Falkiner, both 19

Wearing a brightly coloured red thong-style bikini, Ruby Cooper was joined on the beach by her friend, Maddie Falkiner, also 19.

Ruby was wearing a swimsuit from Australian-based designer Lahana Swim, which specialises in the high-cut variety. Maddie had opted for a cheeky pair from General Pants.

'I do it to tan my bum and they make your legs look longer,' Ruby said.

'I haven't always worn cheeky styles but they've really become popular since Instagram - so I always go for this kind now.'

Maddie added that it's personal preference but her 15-year-old sister certainly sports them at the beach. While she says she wouldn't necessarily have worn them herself at that age, the gap between them shows the difference in attitudes.

Jessica Murphy, 26

This Sydney-based brunette was spending the day at Bondi with her two friends, clad in a bright turquoise thong.

'I've probably only started wearing this type of bikini in the last two years - when I started to feel less self conscious about my body,' Jessica said.

'I still mix it up depending on how I'm feeling about my body but I would still never go full brief and I wouldn't wear skin colour types either because I'd look naked,' she joked.

While the trend is a staple on beaches in Brazil, Greece and Hawaii, Jessica still thinks the thong-style is taking off Down Under.

'There is such a presence of bikini-clad women on Instagram it has become the new normal. I grew up in the Myspace era where you'd be shunned for wearing something like this, but it's not the same now,' she said.

Asha Giles, 19, and Beth, 23

Asha and Beth, who are both on working holiday visas in Australia, said the G-string bikini notion is far bigger in Australia than it is in their native England.

'It's basically to get a better tan. Tan is key,' Asha, from Cornwall, said - wearing her own pair of tie-up navy blue bottoms.

'But if I know I'll be at the beach tanning with guys I'll wear a high-waisted bikini to hide my stomach.'

Beth, from North Yorkshire, had a similar mentality and was sporting a tangerine-coloured cheeky set herself.

'All for the tan! We can't get colour as easily back home,' she added.

Julie Skytte, 19, and Marie Hemker, 20

Julie's athletic body was on full display in her tiny briefs - but her good friend Marie was less sold on the trend.

'I wouldn't wear them,' she said. 'They're a bit too much for me.'

Meanwhile, Julie said she initially shunned the idea before deciding it was a better option for getting an even tan.

But the pitfall lies in getting knocked over by a wave - and showing more than you meant to.

The Denmark beauties differing opinions show that not everyone is entirely on board with the idea, but it's certainly gaining popularity quickly.

So what do the boys think?

FEMAIL spoke to Julie and Marie's friend Caspar, who was lying on Bondi Beach alongside them, who admitted he's definitely coping with the growing number of G-string bikinis being worn.

'I'd let my girlfriend wear them. She could wear whatever she wanted,' he said.

Justin, who had just come in for a surf with his friends, was only too happy to make a passing comment.

'If you've got it, why not flaunt it?' he said.

Karina Irby, who is the owner of Australian cheeky bikini label Moana, told FEMAIL she had always had an interest in bringing this style to Oz.

'Throughout my teenage years, I always had a HUGE interest in cheekier-cut swimwear, and especially those with bold, unique designs. Unfortunately, there weren't many brands producing the styles I wanted, or my friends wanted, or at least not in Australia at that point in time,' she said.

'But it wasn't until a holiday in Hawaii where I started to see a few more brands heading in the direction I was interested in. One thing led to another and I began wholesaling for a Hawaiian company that attempted to satisfy the growing demand for cheekier cut, eye-catching swimwear.

'While Moana still manufacture bikinis with varying levels of coverage (we have three levels of coverage all together across our range to cater for all desires), our skimpier cuts definitely have garnered the most interest and sales over the past couple of years.

'We really noticed the start and popularity of this trend and style, perhaps, around five years ago. But, in the last two years, skimpier cuts have really been the norm, and our highest sellers, as more and more girls become comfortable in their own skin and want to flaunt this confidence - which is what a bikini is all about, really.'

She also had come advice for less body confident women who might be worried about the lack of material.

'While some people may not be comfortable rocking a small bikini, or some people might not like the way it looks on other people, I actually believe that a smaller bikini will fit and showcase your body better than a bikini with much more coverage.

'The way the lycra hugs the body in a skimpier cut is actually far more positive and flattering for your body. Those bikinis with more coverage are more prone to bunching and sagging and it can make your body, and booty, look far worse than it might in a skimpier cut.'