Aubrey Plaza Is All About "Baja Blast" in Mountain Dew Super Bowl Ad (2024)

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Posted in: Nerd Food, NFL, Pop Culture, Sports, Super Bowl, TV, YouTube | Tagged: aubrey plaza, cbs, MTN DEW, nick offerman, super bowl

"America's Sweetheart" Aubrey Plaza can have a "blast" anywhere - and with anyone - in Mountain Dew's MTN DEW Baja Blast Super Bowl LVIII ad.

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by Ray Flook

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We're damn proud to say that Taco Bell is one of the long-lasting & most stable relationships that we've had in our lives – and the refreshing goodness of MTN DEW Baja Blast has been huge in helping us keep the magic alive after all of these years. But 2024 is a big year for "The Blast," with Mountain Dew taking MTN DEW Baja Blast beyond Taco Bell and into local stores & more in honor of the beverage's 20th anniversary. So what better way to get the word out than with a big-time ad during this weekend's Super Bowl LVIII? Well, that's exactly what we're getting – with none other thanAmerica's sweetheart, Aubrey Plaza (Agatha: Darkhold Diaries), on hand to demonstrate how a "blast" can happen anytime, anywhere – and with anyone. While the 30-second ad is set to run during the first quarter of the big game, you won't have to wait quite that long to get a good look. In fact, you can check out the clip above – and remember how we said that Plaza shows us how we can have a "blast with anyone? Well, let's just say that we have a feeling that fans of Parks and Recreation (and Game of Thrones) will like what they're about to see… but just in case you need a ten-ton hint… *cough*nickofferman*cough*

And here's a look back at Plaza's Instagram post from last week, giving us the heads-up that something Mountain Dew-related was on the way for Super Bowl LVIII weekend:

Show Full IG Post

"Taco Bell and MTN DEW Baja Blast have become an iconic duo satisfying the cravings of our fans for the past 20 years, and it's been an extraordinary journey," shared Taylor Montgomery, Chief Marketing Officer at Taco Bell. "As we embark on this 'Baja-versary' celebration with our friends at MTN DEW, we look forward to providing our loyal fans with more epic experiences and rewards to continue fueling their love for MTN DEW Baja Blast!"

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Aubrey Plaza Is All About "Baja Blast" in Mountain Dew Super Bowl Ad (8)About Ray Flook

Serving as Television Editor since 2018, Ray began five years earlier as a contributing writer/photographer before being brought onto the core BC team in 2017.

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Aubrey Plaza Is All About "Baja Blast" in Mountain Dew Super Bowl Ad (2024)

FAQs

Who is the actress in the Mountain Dew Baja Blast commercial? ›

Aubrey Plaza stars in a commercial for Mountain Dew Baja Blast that also features her former 'Parks & Recreation' co-star Nick Offerman.

Who is the woman in the Mountain Dew Super Bowl commercial? ›

Aubrey Plaza had a blast shooting her first-ever Super Bowl commercial. The White Lotus actress stars in Mountain Dew's Baja Blast Super Bowl commercial, which features a mini Parks and Recreation reunion as Nick Offerman makes a cameo.

Was Aubrey Plaza in a Super Bowl commercial? ›

Aubrey Plaza and Nick Offerman in Mountain Dew's Super Bowl ad. The American sweethearts both starred as government employees of the fictional Pawnee, Indiana's Parks and Recreation department in the NBC sitcom, led by Amy Poehler's ambitious Leslie Knope.

Who is the woman in the Mountain Dew commercial 2024? ›

Aubrey Plaza on Reuniting With Nick Offerman for Mountain Dew Super Bowl Ad: 'This Is What' April and Ron 'Would Be Doing' in an Alternate Universe.

Who is the celebrity in Mountain Dew? ›

Former Parks and Recreation co-stars Aubrey Plaza and Nick Offerman have reunited for the new Mountain Dew Super Bowl campaign.

Who is the guy with his mom in the Super Bowl commercial? ›

Bradley Cooper and his mother, who last year raised eyebrows with a no-frills commercial for T-Mobile, are making a new play. In their 2024 effort, the actor and his mother are among a bevy of famous faces auditioning for “magenta status,” a membership perks-and-discounts plan.

Who is America's sweetheart in the Mountain Dew commercials? ›

Watch America's sweetheart do what she does best: having a blast anytime, anywhere. This professional campaign titled 'Aubrey Plaza Is Always Having A Blast' was published in United States in February, 2024.

How much does a 1 minute Super Bowl commercial cost? ›

CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.

What is Aubrey Plaza famous for? ›

Aubrey Christina Plaza (born June 26, 1984) is an American actress and comedian known for her deadpan style. She portrayed April Ludgate on Parks and Recreation (2009), and after appearing in supporting roles in several films, had her first leading role in the 2012 comedy Safety Not Guaranteed (2012).

Is Aubrey Plaza Married? ›

By May 2021, Plaza and Baena were married.

How much do halftime performers get paid? ›

Halftime show performing headliners are not paid. The amount of exposure they get from being on the biggest stage in the world is more than enough than to warrant a paycheck. How much do Super Bowl halftime performers get paid? Performers for the NFL halftime don't collect an actual paycheck for their show.

What flavor is Baja Blast? ›

Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise.

Does Baja Blast have caffeine? ›

Mountain Dew Baja Blast and black coffee are both beverages that contain caffeine, but they differ in several other aspects. As mentioned before, a Mountain Dew Baja Blast contains around 54 mg of caffeine while a cup of black coffee usually has 80-100 mg of caffeine.

Does Taco Bell still sell Baja Blast? ›

To mark its 20th anniversary, the beloved beverage will now be available beyond the taco chain, at retail stores nationwide all year long. It looks like 2024 (welcome to it) is going to be a big year for fans of Mountain Dew Baja Blast.

Why is Baja Blast only at Taco Bell? ›

The flavor was first made available in 2004. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda.

What is the new Baja Mountain Dew? ›

Mountain Dew's New Baja Flavors

Laguna Lemonade is a mango-lemonade flavor, while the Point Break Punch is a tropical punch flavor. The new sodas have a blast of flavor you know and love from Baja, but with new fruity flair. The sodas are available for a limited time at retailers nationwide.

Why is Mountain Dew Baja Blast so popular? ›

The drink was specifically designed to taste best for their Mexican-inspired food. Baja Blast was created with the intent to increase drive-thru beverage sales. Baja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years.

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